A REVOLUTION OF NEW WOMEN: ‘THE COMFORTISTAS’ #WomenWhoShapeTheWorld

The ECCO SHAPE Collection offers cutting-edge, minimalist looks brought together in designs that achieve what was previously impossible; heels that look as good as they feel. Highlighting ECCO’s dedication to extraordinary women who shape the world, the second drop of the AW16 line-up celebrates razor-sharp technology with ECCO’s ‘magic’ heel taking centre stage. 

High heel wearers everywhere are joining the revolution following the launch of the ECCO SHAPE collection in August. Fashion and comfort combine as women demand more from their footwear, refusing to compromise style for comfort or vice versa and claiming a new and unique title: ‘comfortistas’.  

The Revolutionary Design

The design of the SHAPE Collection heel demonstrates the commitment to innovation at the heart of everything ECCO creates. Engineered to keep up with the day-to-day needs of modern women, each design has a foot bed which lowers the heel of the foot within the shank, allowing the 75mm heel to ‘grow’ an extra 15mm. giving women an elegant 90mm heel without the discomfort. 

The Perfect Silhouette 

ECCO’s passion for leather-making is echoed across the entire SHAPE Collection. The upper of each shoe, crafted with rich, soft calf leather and moulded with premium leather on the interior, provides optimum comfort, while the shoe’s simple silhouette conveys the distinctive Scandinavian design simplicity for which ECCO is renowned.

THE ECCO SHAPE COLLECTION

The ECCO SHAPE 75 heeled ankle boot in black is a sleek, pointed toe shoe that can be dressed up or down. This timeless design can be worn with jeans, skirts or dresses. The heeled ankle boot in black is also available with crystal detailing and quick release closures to combine comfort and fashion in one. 

The ECCO SHAPE 75 georgette style dress shoe in black is a versatile wardrobe staple. Crafted in cassatt leather and embossed with lace detailing, the shoe is designed to be worn from season to season. 

The bordeaux ECCO SHAPE 75 SLEEK ankle boot adds an autumnal finish to any fall look. Expertly crafted, this graceful point-toe silhouette is complemented by its elegant slim heel. 

Meanwhile, the ECCO SHAPE 75 SLEEK heeled dress shoe in warm grey offers a modern take on the traditional pump. This soft point-toe design can be worn with everything from jeans to cocktail dresses. 

The Chelsea style ECCO SHAPE 25 boot in black offers a soft and breathable design, whilst the ECCO SHAPE 25 knee high maroon leather boots are this season's must-have knee style. The semi-warm lining provides optimal comfort on cold winter days, whilst its classic boot style offers sophisticated minimalism.

Matching Leather Goods

Naturally elegant, a range of premium leather goods join the ECCO SHAPE collection to ensure that the demands of this on-the-go woman is matched with the perfect handbag to go from day-to-night, in effortless style. The ECCO SP2 Medium Doctor’s Bag in black epitomises minimalist cool, whether worn on the shoulder or handle-held as an oversized clutch.  Handstitched handles in vegetable tanned leather, with contrasting soft, pebbled leather on the body and base, give the sleek minimalistic shape a unique design structure.

Fusing a formal design construction with surprisingly soft ECCO Camelia leather, the ECCO ISAN Crossbody in black and its smaller counterpart the ECCO ISAN Small Crossbody in deep cobalt, offer a contemporary twist on a retro inspired silhouette.  Elegant and timeless, the ECCO ISAN group is characterised by a distinctive metal closure that creates a recognizable design feature.  Style over the shoulder or as a crossbody for understated elegance.