A NEW ALL-TOUCH BLACKBERRY GOES ON SALE THIS OCTOBER IN THE MIDDLE EAST WITH THE LAUNCH OF BLACKBERRY® MOTION

TCL Communication has officially unveiled their newest BlackBerry smartphone with the launch of BlackBerry Motion, an all-touch smartphone designed to empower the most challenging, on-the-go lifestyle. Coming to select global markets in Q4 2017, this all-new BlackBerry smartphone continues the heritage of offering customers the best in reliability, productivity, privacy and security. BlackBerry Motion is also the first BlackBerry smartphone to offer IP67 water and dust resistance, a new anti-scratch display technology, and the largest battery ever in a BlackBerry. BlackBerry Motion will be available in the second half of October for an SRP of AED 1699 in the UAE and SAR 1699 in Saudi Arabia. 

“The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years,” said Alain Lejeune, Global General Manager for BlackBerry Mobile. “While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come.”

“Once again TCL Communication has delivered on their promise, to produce a true BlackBerry device that will meet and exceed expectations,” said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. “We’re confident that customers, who are becoming increasingly aware of the importance of security and productivity on their smart phones, are going to enjoy the new BlackBerry Motion.”

MADE FOR REAL LIFE

In addition to the IP67 water and dust resistant rating and the new 5.5-inch Full-HD Premium Anti-Scratch Display, the sleek purposeful-designed BlackBerry Motion features a hardened aluminum frame and soft-grip textured back to provide greater durability and protection for real life everyday use.

It also comes with the largest battery ever in a BlackBerry smartphone (4,000mAh), offering 32+ hours of mixed use..  When a charge is required, Qualcomm® Quick Charge™ 3.0 enables up to a 50 percent charge in roughly 40 minutes using a USB Type-C charger. Powered by Android™ 7.1 Nougat, this all-new BlackBerry smartphone gives customers access to the entire Google Play™ store and will receive monthly Andoid security updates. It will be upgraded to Android Oreo in the new year,

MADE FOR SECURITY & PRIVACY

Like the BlackBerry KEYone, the BlackBerry Motion is designed with security built-in right from the start. This includes a hardened operating system and BlackBerry Limited’s proprietary technique for establishing a hardware root of trust and adding security keys to the processor. The BlackBerry Motion also comes with all the signature BlackBerry experiences that bring an unmatched level of efficiency to everything a customer does on the phone like BlackBerry® Hub, BlackBerry® Calendar, DTEK™ by BlackBerry and BlackBerry® Boost charging.

New to this latest BlackBerry Smartphone is a personal Locker. With Locker, customers can store documents and photos to an internal storage area that requires the device owner’s PIN code or fingerprint to access. Locker Mode allows customers to capture images and directly save those photos to the internal storage area, so they are not automatically saved to a cloud.

MADE FOR CONVENIENCE

Customers can also experience an improved customizable Convenience Key that brings even greater functionality and context to the quick-access physical key – unique to BlackBerry smartphones. This feature now includes four customizable profiles for Home, Car, Office and User, allowing for three different shortcut options that can be triggered by a home WiFi network, in-car Bluetooth, meetings that are synced to BlackBerry Hub or apps that are most commonly used. There is also a fingerprint sensor on the front of the device, which a doubles as a physical home button for added ease of use.

The BlackBerry Motion will be the first BlackBerry Dual SIM device to launch in the Middle East.

The product will distributed by Axiom Telecom in the Middle East, and also available from Etisalat. You can pre-order the all new BlackBerry Motion starting today from all leading retailers in the UAE and KSA.

For more information about the BlackBerry Mobile, please visit www.BlackBerryMobile.com.