9 wins for UK at EACA Euro Effies 2015

UK agencies won 9 out of 20 Euro Effies awarded at the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine business club last night. 

Grey scooped Agency of the Year with 3 Gold awards (FMCG and Small Budget (2)), 4 Silvers (Brand Experience, Consumer Goods, Long-term Effectiveness and Product/Service Launch) and 2 Bronzes (FMCG and Retail). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner, Euronews. 

Gold awards were awarded to ZenithOptimedia for their “Aygo. Go fun yourself.” campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign ‘’Turn off to turn on“ created for Reckitt Benckiser and to Grey London for the campaign “Gillette BODY” created for Procter & Gamble. 

Silvers were awarded to TMW Unlimited and Reckitt Benckiser for “Turn off to turn on”(2), JWT London and Mondelez for their “Coffee Vs. Gangs” campaign, Grey London and Procter & Gamble for “Fairy: the longer lasting brand legend” and ‘’Gillette BODY”. 

A bronze award went to Grey London for their “Sweeet” campaign created for United Biscuits. 

20 winners from 5 countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, Senior Director of Communications Planning at Mondelez International, with the United Kingdom winning 9 awards, Germany 7 and Denmark 2. Agencies from Spain and France walked away with one Euro Effie Award each. 

Usha Raghavachari, Head of Marketing Communications at Ford Europe, Adam Grant, Senior Product Manager at Sony, Marie Agudera, Global Account Planner at DLKW Lowe and Pete Heskett, Global Planning Director at JWT will join the first round to select the finalists. 

Mark Davies, Director Loyalty & Marketing at Star Alliance, Usama Al-Qassab, VP Product Marketing at Sony Computer Entertainment Europe, Ali Bucknall, Independent Strategic Consultant, Neil Godber, Head of Planning at JWT, Jeremy Hine, President EMEA at Lowe & Partners Worldwide, Andy Johnson, Global Business Leader at GlaxoSmithKline, David Moynihan, Head of Client Strategy EMEA at MediaCom, Sara Perry, Head of Brand & Communications at Exterion Media Group, Richard Robinson, Managing Partner at Oystercatchers, Harjot Singh, Executive Vice-President & Regional Strategy Director for Europe at McCann Worldgroup EMEA and Lucy Jameson, Chief Strategy Officer at Grey London, will sit on round 2. All jurors will offer invaluable insight to the judging process.

The prestigious Grand Prix for outstanding work was presented to DDB Berlin GmbH and Deutsche Telekom for their campaign “Travel & Surf”. Through their humorous mockumentary, “Wi-Fi Dogs”, they changed roaming behaviour and grew their user base. Delivering the message of “Look for the fun. Not for the Wi-Fi”, the campaign relaxed phone users who live in fear of a big bill when travelling.

For the first time, the Euro Effie Awards presented the FEPE International Best use of Out of Home Award to Swiss agency Rod Kommunikation and the Swiss Federal Office of Public Health for their “LOVE LIFE – no regrets” campaign. The Award recognised their exceptional use of Out of Home where they created a number of print ads to raise awareness on HIV and safer sex. The posters were distributed around the country making the campaign the most talked about in Switzerland and Lichtenstein in 2014.

Click here to see the full list of winners.

The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.