24 hours around the clock at Nikki Beach Dubai this New Year’s Eve

Welcome the New Year with an unrivalled experience at Nikki Beach Dubai

As 2016 starts to wind down, the pressure of having to organize New Year’s plans can often be the cause of much angst and frustration. Between traffic, hailing taxis at the end of the night and the ever-important decision of how to spend the next day recovering, it is easy for the excitement of the night to be overshadowed by the stresses that come with it.

Nikki Beach Dubai has you covered this year with the original luxury beach club inviting guests to usher in the New Year with the ultimate party…and 24 hours of celebration.

12pm: Start the party early at the beach club with world-class music featuring resident DJ's and live performances.

6pm: Fuel your body for a night of dancing at Café Nikki, a spectacular five course dining experience with Latin and Caribbean flavours and unforgettable views of the Arabian Gulf.

8pm: Kick on into the night at Magical Garden, the beach club’s first official New Year’s Eve party where visitors will enjoy an enchanting evening under the stars whilst ringing in the New Year. The evening promises to be an unforgettable event that will feature live musicians, the Nikki Beach Dubai renowned resident DJ, guest DJs, as well as Nikki Beach Style surprises!

Your one stop New Year’s destination: For those looking for somewhere to sleep after the party, venture over to the newly opened, beautiful Nikki Beach Resort and Spa Dubai, the perfect place to relax and rejuvenate before starting off 2017.

12pm NYD: ‘RESET AND REPLAY’ with the Nikki Beach Dubai brunch on Sunday, January

1st. Recover from the New Year's Eve celebrations with a chilled out brunch including

delectable food, cocktails (or mocktails) and blissful music featuring live musicians, resident DJ's and signature Nikki Beach entertainment.

For more information, please contact:

Rebecca Gleeson | +971 56 405 9617 | Rebecca.Gleeson@edelmandabo.com

For table reservation inquiries, please contact:

reservations.dubai@nikkibeach.com | +971 4 376 6162

About Nikki Beach Worldwide:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.

Nikki Beach can now be experienced in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monaco, Monaco; Courchevel, France and opening soon in Dubai, UAE. Nikki Beach has pop-up locations during the Cannes and Toronto Film Festivals. The Hotels & Resorts division has properties in Koh Samui, Thailand and Porto Heli, Greece. In 2016, Nikki Beach will be opening a resort in Dubai, UAE and in Bodrum, Turkey. In 2017, Nikki Beach will be opening a resort Courchevel, France.

For more information, please visit www.nikkibeach.com or www.nikkibeachhotels.com.

Facebook: www.facebook.com/nikkibeach | Twitter: @nikkibeachworld | Instagram: @nikkibeachworld | Snapchat: @nikkibeachworld

About Nikki Beach Resort & Spa Dubai:

Nikki Beach Resort & Spa Dubai is the one of the few truly contemporary style beachfront resorts in Dubai located on Pearl Jumeira island with easy access to Downtown Dubai. A flagship resort project brought to Dubai by Nikki Beach, unique in its concept of yet luxury service and providing an off-the-cuff personal service experience.

Spanning over 52,000 sqm on a private beach, the complex consists of 132 keys made of 117 rooms and suites and 15 villas with private pools and 63 private residences, featuring top-line facilities of the same stylish, contemporary look and feel as the brand’s signature venues around the world.

With easy access from Jumeira Road and Sheikh Zayed Road, Nikki Beach Resort & Spa Dubai is the nearest beach resort to Dubai International Airport. Pearl Jumeira’s location, just minutes from Dubai’s major transport arteries and the extensive national road network, facilitates the exploration of the UAE. Minutes away from the new Ittihad Museum and the Union Flag and within six miles of Dubai Mall, City Walk and cultural sites.

The resort features the world-famed Nikki Beach Dubai and Restaurant & Beach Club, Nikki Privé, Café Nikki, Key West, Soul Lounge as well as Nikki Spa and Tone Gym are located on the hotel grounds. Facilities include a unique tennis court, state-of-the-art meeting spaces and numerous outside venues.  450 meters of private beachfront with private pools, sky lounges, large roof terraces with spectacular views.

About Nikki Beach Dubai:

Nikki Beach Dubai features cutting-edge architecture and design with the brand’s signature modern, all white décor, tribal influences and stylish ambiance. Nikki Beach Dubai pampers its guests with extravagant and plush sun beds, a unique menu filled with flavorful food, lavish parties, exceptional entertainment and stunning waterfront views of the Persian Gulf. Nikki Beach Dubai will offer globally-inspired cuisine, with the tastes and spices representative of all the countries Nikki Beach is located in across the world, including delicious salads, creative sushi rolls, original seafood entrees and slow-roasted free-range rotisserie chicken. Guests will be able to enjoy Nikki Beach hospitality from day to night. Other offerings include an oversized leisure pool, swim-up bar, enclosed and open cabanas, ultimate VIP cabanas and 4-tier VIP terrace, among other amenities.