Beauty & Style | Thursday 14 May, 2015 4:01 pm |

Yesterday marked the highly anticipated launch of 1915 by Ahmed Seddiqi’s first ever Spring/Summer Trunk Show showcasing their impressive portfolio of fashion brands and new collections. The show will roll out across six of their sought-after stores in the UAE from 14th May – 19th June.

This homegrown UAE based brand is a leading concept destination for fashion watches and accessories founded in March 2012 under the umbrella of renowned company Ahmed Seddiqi & Sons, the largest retailers of Swiss Brand watches and jewellery in the Middle East since its inception in 1950. Following the private opening, 1915 by Ahmed Seddiqi will kick off the one month exclusive Trunk Show on the 14th May in the City Centre Deira and will end in The Galleria on the 19th June.

Hind Seddiqi, Vice President of Marketing at Ahmed Seddiqi & Sons and Founder of 1915 by Ahmed Seddiqi comments, “This is an exciting time for 1915 by Ahmed Seddiqi. The Trunk Show is to provide our customers with the opportunity to experience the new brands and their collections. Since the inception of 1915 by Ahmed Seddiqi, we strive to break the traditional mould in the retail industry by allowing our customers to interact and contribute to the identity of the brand as well as presenting a unique shopping experience.”

The Trunk Show will showcase the additions of accessories to the ever-expanding 1915 by Ahmed Seddiqi portfolio that include Michael Kors, APM Monaco, Maison Morganne Bello, Kenzo, Marbella Paris, Lola & Grace, Guess, Emporio Armani and Wintex Milano.

From the warm and welcoming décor to the cheerful and bright electric blue lighting, every boutique gives out a young and vibrant vibe. 1915 by Ahmed Seddiqi caters to the demands of a youthful fashion forward demographic. Each store offers fifteen leading fashion brands whose collections are updated each season with trendy timepieces and accessories enabling 1915 by Ahmed Seddiqi to cater to their constantly connected customers’ increasing demands.

The diversity of the watches and lower price-range enables 1915 by Ahmed Seddiqi to develop a long-lasting relationship with a variety of shoppers, both young and young-at-heart alike. The fashion bar centred at the heart of each store showcases the latest watch and accessory trends and enables young fashion lovers to develop a taste for watches.