LG-Shaker Launches Saudi National Tree Planting Campaign Under “Yalla Green” Initiative

Korean Giant LG Electronics Launches Tree Planting CSR Initiative in Partnership with Shaker Group to Support Saudi Arabia's Environmental Goals and Highlight Ecofriendly Air Solutions

Throughout its years of success and growth in the Kingdom, LG Electronics has been a leader in the country’s air solutions market. LG’s air conditioning products have long been one of the pioneers of high-standard air solutions in Saudi Arabia that are also energy-efficient and eco-conscious. In light of the growing importance of energy conservation as also highlighted through Vision 2030, LG has earlier launched its Yalla Green campaign to spotlight effective energy efficiency through its SEER-labelled green air solution product line-up.

 Becoming a greener and more sustainable nation is one of the top goals of Saudi Arabia’s Vision 2030 and through its many energy-conscious products, specifically its air solutions, LG is proud to be a supporter and provider of the Kingdom’s green initiatives. LG has always been a market leader, providing innovative technologies that stand out in the market in terms of energy conservation even before the new SEER mandate, and LG’s Yalla Green Initiative further cements the brand’s promise of energy-efficient air solutions and contributing to the environment. The Seasonal Energy Efficiency Ratio (SEER) was introduced by the Saudi Standards, Metrology, and Quality Organization’s (SASO) as its most recently mandated requirement, in line with the Saudi Energy Efficiency Center’s (SEEC) objective to preserve KSA’s natural resources and enhance the economic and social welfare of the Saudi population. Where the SEER label is found on products, it helps consumers measure their household appliances’ “green” level and its impact on the environment. LG's air conditioning products have a green rating, one of the highest on the energy efficiency label. The higher the rating, the more energy the product will save.

Following in its belief of committing to a role in improving both the environment and the climate, LG Electronics in partnership with Shaker have proudly launched a Tree Planting CSR initiative, the Saudi Green Initiative, on Sunday March 19th in Thadeq National Park where 60 LG-Shaker volunteers have participated in planting 500 trees. The initiative seeks to plant 2 million trees by 2030 in alignment with the Kingdom’s environmental goals, and comes in conjunction with LG’s Yalla Green campaign which positions LG air conditioners as one of the most energy efficient solutions to preserve the environment and reduce carbon emissions. The initiative also aims to raise awareness about the importance of energy conservation and promoting eco-friendly practices.

 LG Electronics praises its employees for devoting their time to the tree planting initiative in a bid to support community development and create a better environment, and pledges to continue educating its customers on best energy-conservation practices. LG is a firm believer that small actions make the biggest difference when conserving the environment, and is always committed to participating in initiatives that promote sustainability and encourage individuals to take action towards a greener future for ourselves and our future generations.