By kicking off its first event, "Banksy". the EEG Group Launches its Activities with Local Vision and Global Standards

Expand Entertainment Group (EEG) recently inaugurated its first international event in Warsaw, Poland giving it the title of “The Art Of Banksy”   The event which reviews the works of the graffiti artist "Banksy" will last until June 15th, 2021. It has already attracted interest on its first days with more than 50 thousand visitors.

“The Art Of Banksy” marks  the debut of the series of events organized by the group, which are designed to review Banksy's works, explained Mr. Muhammad Al-Shaya, CEO of EEG Group. He added that the artist, who is famous for his paintings expressing human, environmental and social issues, is a phenomenon because of his ambiguity despite the presence of his outstanding works, widely spread in front-page artistic forums.

Al-Shaya stated that the group seeks to invest globally with pioneering bodies in the entertainment industry, as a first stage, therefore, opening the horizons for organizing various and innovative events.

 “We are currently in the final stages of signing agreements to initiate events in some countries of the world, including the United States of America, Germany, United Kingdom, South Korea, Singapore and Japan. Soon, several partnerships will be announced, it will great addition to the group's event content.”, He said.

The CEO of Expand Entertainment affirmed that his group is seeking, in its first crack stage, to create a solid foundation of global partnerships to provide diversified and advanced content for events. These efforts follow a road-map in line with the Kingdom's 2030 vision, which strives to make the events industry of different types one of the main points of supply for the GDP. 

Additionally, this sector is set to contribute to enhancing the quality of life by enriching local content and attracting the best global partners to the Saudi market, thus supporting the diversification of cultural and entertainment events.

Al-Shaya added that the second phase of EEG would provide a platform that enables Saudi youth to engage with pioneers and actors in many cultural, entertainment and sports contexts, as well as exporting Saudi culture by confirming its presence as a unique part of numerous international forums and events.