NIKKI BEACH HOTELS & RESORTS APPOINTS ALEXANDER SCHNEIDER VICE PRESIDENT FOR EUROPE AND MIDDLE EAST

Global luxury lifestyle and hospitality brand announces the appointment of Alexander Schneider as Vice President of Nikki Beach Hotels & Resorts Ltd to lead the division’s plans for expansion. 

Alexander Schneider has been working with the brand since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.

Speaking on the appointment, Jihad El Khoury, Chairman & Chief Executive Officer of Nikki Beach EMEA Hotels & Resorts, says: “I have worked closely with Alexander in the last two years. The minute I met him, I knew he was the perfect candidate for the Dubai resort opening and for leading the company development plan for Europe and the Middle East. I am positive that he has the ability to execute the vision of the brand.”

 Born and raised in Germany, Schneider brings over 17 years’ worth of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.

With a track record in pre-opening assignments, as well as providing guidance to owning companies for their hotel assets, Alexander has a unique ability to work in the space between hotel operations, revenue management, sales and marketing.

“During my time with the brand, I have developed a great understanding of the concept and its potential for growth,” says Alexander Schneider. “The combination of a serene resort paired with one of the most happening beach clubs in Dubai proved to be the winning factor while leading one the most successful new openings in the region. As the new generation of travelers appreciates the freedom of choice and brands who create strong connections, I feel this fits in well with Nikki Beach Hotels & Resorts plans for expansion.”

While Nikki Beach’s roots are in luxury beach clubs with 13 destinations worldwide, the Nikki Beach Hotels & Resorts portfolio currently includes four resort properties in Koh Samui, Thailand, Porto Heli, Greece, Bodrum, Turkey, and Dubai, UAE.

The Nikki Beach Hotels & Resorts business model is based on experiential luxury with a very high food and beverage component, which leads to strong returns for investors. The Nikki Beach Hotels & Resorts division has plans to open over 20 additional properties in the next five years.

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 About Nikki Beach Hotels & Resorts:

Since its inception in 2007, the Nikki Beach Hotels & Resorts division has gained rapid momentum in conceptualizing, developing and operating exclusive properties worldwide. With locations in Koh Samui, Thailand, Porto Heli, Greece, Bodrum, Turkey, and Dubai, UAE, Nikki Beach Hotels & Resorts prides itself on providing guests with an unrivalled and distinctive contemporary style experiences. The properties feature cutting-edge architecture, gourmet dining, extensive spa services, daytime watersports and signature beach club entertainment. For more information, please visit www.nikkibeachhotels.com

 About Nikki Beach Worldwide:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 NonProfit Charity Division. Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy and Barbados, Caribbean. Nikki Beach has a pop-up location during the Cannes International Film Festival. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey and Dubai, UAE.

For more information, please visit www.nikkibeach.com

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