The 11th edition of the Luxury Motor Show (EXCS 11) in Saudi Arabia enjoyed a large female turnout

The 11th edition of the Luxury Motor Show (EXCS11), which was held at Four Seasons Hotel in Riyadh, Saudi Arabia, achieved unprecedented success in the light of the Royal Decree allowing women to drive.  The Show main hall was overwhelmed with ladies who visited the Show to learn about the latest models that they likely would buy soon.  

The 11th edition of the Luxury Motor Show (EXCS11) was inaugurated by his Excellency Engineer Salman bin Muhsin Al Dhalaan, General Manager of Ministry of Transport branch in Riyadh, and under the sponsorship of Alahli Lease Finance Program and Mobil 1 oil.

The Luxury Motor Show forms an important outcome for the automotive sector, on both local and regional levels, in view of its excellence, uniqueness and ability to gather the leading luxury car manufacturers under its roof every year. This year's show was attended by senior executives of luxury car makers to participate in this remarkable event and take part in the launch of new models that were revealed on the first day of the show.

On this occasion, Abdullah Alshemasi, CEO of the Specialized Systems for Exhibitions and Conferences and founder of the Show, said:" "We were very ambitious to bring this show globally to compete with big motor shows in the Middle East, which we managed to get along successfully.”

He added: "Since the first day, we took a strategic decision to make this Show so special and distinctive; and we got along, thanks to Allah Almighty, and to the reconciled and sincere efforts of our team. He added:" The new models that have been uncovered at the Show this year; underscore the importance of EXCS as one of the most significant economic events that will take place in Saudi Arabia in the remaining period of the year, especially in the luxury car segment.

Commenting on the Royal Decree for allowing women to drive, Alshemasi said: " We thank HM the Custodian of the Two Holy Mosques for this historic decision, which will enhance the role of women in the society, and also will enhance the national economy where this decision is expected to form a quality turn in the auto sector, and car sales anticipated to rise by 15% - 20%."

As usual, the show was full of surprises associated to the luxury automotive sector, most importantly the unveiling of some new models. The show visitors had a great opportunity to visit the stands of some of the world’s famous brands and inspect new models, for instance:

• United Motors Company, dealer of Alfa Romeo cars in Saudi Arabia, showcased Alfa Romeo luxury lineup for the first time in a luxury motor show, and unveiled the all-new SUV model “Stelvio”, and the sports luxury model “Giulietta”.
• Aljomaih Automotive Company – Cadillac, offered its splendid idea for modern lifestyle “Cadillac House”, through its “Dare Greatly" initiative, which is a forward-looking curation of progressive culture, distinguished design and innovations that move us forward.
• Tesla Incorporation unveiled the future electric car "Tesla", but without revealing name of the brand local dealer.
• Abdul Latif Jameel, the authorized dealer for Lexus cars in Saudi Arabia, had a unique presence at the Show through showcasing the new generation of Lexus LS, and Lexus sports LC.
• Juffali Automotive Company, dealer of Mercedes-Benz, took the show visitors by surprise through the official launch of the all-new S-Class in the presence of senior executives of Juffali Company, as well as regional managers of Mercedes-Benz.
• Wallan Trading Company, dealer of Genesis cars in the Central Province of Saudi Arabia, unveiled Genesis new sports car “G80” to complement the Genesis sports luxury lineup.

• Nahwasharq Company, the new dealer of McLaren cars in Saudi Arabia, showcased McLaren new luxury sports car “McLaren 720S”, which will represent a quality leap for McLaren in Saudi Arabian market.
• Aljabr Company, dealer of KIA cars in Saudi Arabia, unveiled KIA latest luxury sports car “Stinger”, which forms a further step towards integration of KIA   luxury cars.

As part of EXCS main events, an independent committee selected the following three cars to win best show titles:

ü McLaren " 720 S" rated the "Best Luxury Sports"

ü Mercedes-Benz "S-Class" rated the "Best Luxury Sedan"

ü Alfa Romeo  "Stelvio" rated the "Best Luxury SUV"