Twitter Announces Periscope Producer, A New Way to Share Professional, Produced Live Video

Twitter today unveiled Periscope Producer, a new way for brands, media organizations and other live video creators to share high-quality, produced live video on Periscope and Twitter. By broadcasting live video with Periscope Producer, Twitter partners can broadcast higher-quality content through external cameras and software and support the engagement elements found on Periscope and Twitter with minimal setup.

Through professional-grade cameras and streaming software, partners can easily create and Tweet live video with higher production value than previously enabled on Periscope. Renowned Saudi influencer, Ahmad Shugairi (@Shugairi) who has over 15M+ followers on Twitter, was the first in the Middle East and North Africa region to use Periscope Producer during the event awards ceremony of MBC’s TV show "Qomrah", which was held in the UAE to announce the winners of the show’s competition that was aired during Ramadan. The Periscope broadcast was over 3 hours long and generated over 81K views. @Shugairi even Tweeted the Periscope broadcast for his followers to join in: https://twitter.com/shugairi/status/781890997680766976

Following the awards ceremony, @Shugairi created his first Twitter Moment, a new feature on Twitter which enables people to find curated Tweets from around the world, making him the first Saudi influencer to create a Moment to highlight the success of the event.

Producer is a new way for brands, media organizations, influencers, and other live video creators to share high-quality, produced live video on Periscope and Twitter. Kinda Ibrahim, Director of Media Partnerships, Twitter MENA, said: “Producer enables media outlets, government entities, influencers and brands to continue engaging with their followers, even after the event, and we’re glad to see that the success of @Shugairi’s event was projected and maintained through Twitter and Periscope”.

A few days after the event, @Shugairi announced his first Live Periscope Q&A with his followers:

https://twitter.com/shugairi/status/783728510896578564

“Allowing people to create and share produced live video on Periscope has always been part of our vision and opens up new types of content for everyone to watch live," said Kayvon Beykpour, CEO of Periscope. "Periscope allows anyone to watch something with an audience, and now they’re able to watch daily shows, large and small-scale events and other live video with compelling content from creators they know and love. High-quality, produced live video can now be shared anywhere through a Tweet.”

Periscope Producer is available to select Twitter  brand partners, media organizations and live video creators across the MENA region. Partners interested in setting this up can learn more by speaking with their Twitter representative and applying at t.co/periscopeproducer.