Why Businesses Can No Longer Overlook the Employer Branding Equation

The success of a company is largely dependent on the employees it attracts and retains, and Bayt.com, the leading job site in the Middle East, now offers companies an extended scope of opportunities to utilize innovative tools and solutions to attract top quality candidates specifically by achieving their employer branding objectives.

 

1.       Top Candidates Want More Information About a Company’s Corporate Culture

According to the Bayt.com “What Makes a Company an Attractive Place to Work?’ poll (Feb 2014), nine out of ten professionals in the Middle East research a company online before considering their job offer. A further 43% agreed that they’d love to see more information related to company milestones when applying for a job, including the latest news, client testimonials, awards, recent activities, and a corporate video. 

By sharing such successes, companies build both association and loyalty between jobseekers, and even their clients and the brand.  For that reason, Bayt.com offers companies the opportunity to create a Company Profilewhere they can constantly update their information, share and celebrate their successes with Bayt.com's 24 million members.  Moreover on this branded Bayt.com Company Profile page, companies are able to share their company culture, top reasons to work there and any other information and graphics that are deemed vital to attracting the most relevant and qualified professional candidates.

 

2. Companies are Increasingly Competing for Top Talent

When hiring talent, the need for branded, differentiated online job postings on key recruitment sites has skyrocketed as competition amongst companies looking to hire the best talent continues to grow. A well-written, well-branded online job posting on a top regional site can go a long way in attracting the most relevant and most talented candidates. The most talented professionals often know exactly what it is they want to be doing, and are unlikely be attracted to lukewarm, uninteresting or vague job descriptions, or unimpressive company profiles. Visibility is also key. If the posting is not easily searchable, then no matter how great and appealing it is, an employer will be unlikely to find the most qualified fit.  Bayt.com offers a variety of postings solutions with differentiated levels of branding and visibility to ensure the most relevant candidates are sourced.

“At Bayt.com, we designed our Job Posts in a way that makes a recruiter’s life easier,” said Suhail Masri, VP Employer Solutions, Bayt.com. “We provide several fields to help candidates learn as much as possible about the vacancy, while still arranging information in an easy-to-read manner. So our number one advice to businesses is to fill in as many fields as you can. The more details you include, the bigger the chances of attracting the right person. Always double check your wording and language, the clearer the better. Don’t forget to include specialty tags, which are one-word descriptions of specialties relevant to your job postings onBayt.com. For example, if you are looking for a “finance officer”, then tagging your post with relevant specialties like “Finance”, “Budgeting”, and “Accounting” will help you pinpoint relevant jobseekers.”

 

3.       Invest in a Talent Management Solution

A systematic approach to funneling candidates and communicating effectively with them is essential for successful employer branding. Six in 10 professionals agree that no follow-up or communication by the company after applying is the most harmful thing that could happen to an employer brand (the Bayt.com “What Makes a Company an Attractive Place to Work?). It’s important for businesses to invest in an applicant tracking solution that enables them to seamlessly manage their candidate pool. Bayt.com’s Talentera, for example, is a comprehensive recruitment solution by Bayt.com through which employers can create branded career channels to source, track, assess, and hire professionals right through their own corporate websites.

Masri adds: “Through beautiful career portals and applicant tracking systems, Talentera provides state-of-the-art tools, such as interview scheduling, social recruiting, task management, requisition workflows and recruitment analytics, and is already helping over 3,000 recruiters and 250 companies streamline their process and make better hiring decisions every day.”

4.    Innovation in Recruitment Marketing Goes a Long Way

Nine out of ten professionals in the Middle East feel that companies need to market their hiring culture more actively to job seekers (the Bayt.com “What Makes a Company an Attractive Place to Work?”). In tandem with employer branding, organizations around the region should consider having a more innovative presence online, in the interests of expanding their employee pool and maximizing recruitment activity ROI. Hosting virtual job fairs, for example, is an excellent way of engaging potential employees in a vibrant and sophisticated environment that can yield immediate results. Bayt.com hosts a variety of Virtual Job Fairs (vFairs) across the markets it is present in. These online recruitment fairs offer the perfect opportunity for professionals from around the world, who are looking to work in the Middle East, to get in touch with top regional employers directly. This online platform is ideal for regional employers who are looking to attract top talent, at a fraction of the cost of traditional job fairs, and from the comfort and convenience of their own corporate offices. 

“Bayt.com solutions open new doors of opportunity for companies to brand themselves for job seekers, just as they do for their customers,” concludes Masri. “Branding within the job seekers market has become such an important aspect of today’s business landscape, and for companies in the Middle East and North Africa to thrive in today’s competitive environment it is vital that they diversify the way they market themselves. At Bayt.com we offer products, services and solutions aimed at connecting companies to the best people for their brand. As an established platform that caters to all manner of recruiter from small and medium enterprises to multinational companies and governmental organisations, Bayt.com’s unique solutions are well proven and are backed by relationship managers and client service teams from 13 offices across the region.”