Business & Money | Thursday 11 June, 2015 1:03 pm |

Continuing its amazing service in driving passengers safely and easily from one place to another inside Jeddah and Riyadh, Easy Taxi has never failed to achieve the main purpose it was first established for. And since Instagram, an online mobile photo / video –sharing & a worldwide social networking service, is being recently used by millions of users from different generations across the Middle East mainly and in The Kingdom of Saudi Arabia especially, renown influencers are dedicating their time in writing about Easy Taxi genuine service.


Easy Taxi is very pleased to have Instagram influencers of different domains and with thousands and millions followers upload engaging yet funny videos and posts on their personal accounts highlighting the great service Easy Taxi has to offer to all passengers and their feedback after trying it personally.


This campaign is designed to shed the lights more on the 3 main goals Easy Taxi is known for; easy, fast and safe and to reach as many online users out there thus creating a company awareness, reflecting the feedback of many who downloaded the application and completed a ride and encouraging those who never heard of it to download it and try it the next time they need a pick. The aim of this campaign is to encourage people to use the safest and most convenient method of transportation; via Easy Taxi.


Leena Shadid, Marketing Manager of Easy Taxi in Saudi Arabia said: “This campaign aims at building a company awareness and targeting passengers of different ages and sex to download Easy Taxi application for free on their mobiles and to use it more often”. She added: “Accordingly, our focus is currently on maintaining our customers and gaining their loyalty.”


With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver, and don’t need to wait anymore.


Easy Taxi, one of the world’s leading mobile taxi apps, is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, Kuwait and most recently Qatar.


Passengers can freely download the App on Androids, iOS, Blackberries, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions.


Easy Taxi is backed by iMena Holdings and is part of the Middle East Internet Group (MEIG).