Business & Money | Wednesday 27 May, 2015 1:57 pm |

The UAE’s first street market-themed community mall, Aswaaq today announced the kick-off of 6 mega-promotions across all its outlets, to mark 6 years since the historic opening of its first center. The promotions include 6 supermarket offers of generous discounts for general shoppers and exclusive benefits for members of the Wafa loyalty program.

Since its official unveiling in 2009, Aswaaq has recorded a rapid expansion, with 21% growth over the past year alone. The chain has expanded its brand footprint and now operates and manages not only small and medium sized community retail mall and supermarkets, but also standalone supermarkets strategically located across Dubai. Mirroring the Dubai’s status as a multicultural retail hub, Aswaaq has attracted customers from 182 nationalities, with 160,000 loyal costumers on its Wafa loyalty program.

As part of the 6th anniversary celebrations, Wafa program members will receive 6 times the number of points they would normally earn for every purchase.

Shedding more light on the benefits for the public, Mr. Affan Al Khoori, Deputy CEO of Aswaaq explained: “The phenomenal growth that we have enjoyed for over half a decade has been driven by our loyal customers, so it is only natural that we show our appreciation by rewarding their support with all these special benefits. The UAE public is highly quality-conscious and this will motivate us to keep pursuing an even more vibrant and enjoyable shopping experience in the period ahead.”

Among the promotions, online shoppers using Aswaaq’s online shopping website will enjoy a massive 50% discount on every AED 250 purchase they make. There is also a 10% discount at numerous sections at the supermarkets, from 25th to 30th May.

Meanwhile tenants at Aswaaq’s community malls are amplifying the celebrations by giving shoppers who spend AED 250 huge discounts from the Animal Clinic, French Bakery, Grand Flora, Pizzaro, Small Cake and Al Jaber Optical.

Emirates NBD has joined the festivities by giving back one lucky customer every day the cash they have spent at Aswaaq, for the duration of the between the 25th of May till the 31st of July.

The 6 year anniversary underlines Aswaaq’s long-term popularity among shoppers seeking a dynamic and diverse ‘open street market’ shopping experience, stretching across supermarkets and a range of quality shops in various communities nationwide.