Technology & IT | Thursday 15 January, 2015 3:40 pm |

MMD, the leading technology company and brand license partner for Philips Monitors, today announced a new 27-inch IPS-AHVA display with factory-calibrated color support across the Adobe RGB color space. With the wide gamut of Adobe RGB, the display can reproduce over one billion colors with near-total fidelity, giving professional users the confidence that the colors on the display are consistent with industry standards – for color precision throughout the entire production workflow.

In graphic design, geophysical exploration, digital prepress and post-production, there is no room for a display that gets creative on how it represents colors. Uniformity and accuracy are critical. “Having a color standard is like speaking the same language,” says Thomas Schade, Vice President EMEA at MMD. “Professional users need to be certain their display speaks the same color language as their printers and other devices in the workflow. The new Philips LCD display renders colors with unfailing accuracy every time.”
PerfectKolor – color standards to rely on
Pre-calibrated to render colors accurately, the 272P4APJKHB display supports 99% Adobe RGB and 100% sRGB color space, eliminating the process of matching colors across multiple devices. Moreover, with six-axis adjustment, PerfektKolor enables the display colors to be fine-tuned to precise requirements.
10-bit colors
Using 10 bits to describe each color, the new 27-inch display can represent over one billion colors simultaneously – differences that are indistinguishable to the human eye. The resulting images are smooth and natural, without gradations or color banding.

SmartUniformity 
Fluctuations in brightness and color on different areas of the screen are a common phenomenon. With SmartUniformity metrics, the display auto-adjusts to compensate for these differences, and delivers average luminance uniformity in excess of 95% - vital for consistency in color-critical applications such as photography and scientific imaging.
Flicker-Free Technology
Due to the way brightness is controlled on LED-backlit screens, users sometimes experience screen flicker. The potential eye fatigue is anathema to accurate work with detail-rich images. Philips Flicker-Free Technology is an innovative solution to regulate brightness and reduce flicker for a more comfortable viewing experience.

Complementing its color capabilities, the new IPS-AHVA display is also designed to measure up to the challenges of everyday office work – featuring a webcam and speakers, crystal-clear Quad HD images at 2560x1440 or 2560x1080 resolution, an extra-wide viewing angle for image clarity from nearly any perspective, and the tilt-and-swivel flexibility of the SmartErgoBase. With MultiView on board, the display connects to multiple sources simultaneously, enabling users to view a notebook feed on one part of the screen, for example, and data from the camera on the other.