Abu Dhabi International Book Fair is a leading regional and international platform, bringing under its umbrella every year the major players of the publishing industry across the Middle East and North Africa. The Fair provides promising opportunities for those operating in the sector to enter into new partnerships, learn about the latest trends and developments of this growing market, and discuss its main priorities. It also represents the most prominent and most attractive forum for avid readers and those passionate about buying books. The crow-puller event attracts every year more than 150 thousand visitors who come to the Fair hoping to get the special deals offered by more than a thousand exhibitors from around the world. The exhibitors compete to provide carefully selected options in the international event which seeks to encourage the culture of reading and creativity in its various manifestations, with a special focus on books.