Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, the Public Investment Fund (PIF) Development Management Organisation was established with Nicholas Naples, CEO, tasked with developing this integrative destination for wellness and the arts.
The initial seed funding will be provided by the PIF. Private sector companies and market investors will be invited to invest in the project as well as operate the project's facilities.
The project is expected to commence construction in 2020 with all phases completed by 2028.