Abu Dhabi Commercial Bank (“ADCB”), headquartered in Abu Dhabi in the UAE, is a diversified full service Bank active in all banking services that span corporate, retail and commercial banking as well as in the areas of treasury derivatives, infrastructure finance, private banking and wealth management. ADCB’s strong franchise is supported by a network of over 300 ATMs across the UAE and 50 branches in the UAE as well as 2 branches in India.
ADCB considers its principal competitive strengths in the retail area include its strong market share and franchise reflecting its large and loyal customer base. In addition, ADCB is indirectly majority owned by the Government of Abu Dhabi.
In relation to investment banking, ADCB competes with local, regional and major international financial institutions. ADCB believes that its deep knowledge and understanding of what customers really want and need, will enable it to reach its goal of becoming one of the UAE’s most modern and service orientated Banks in the UAE.
During May 2008, ADCB acquired a 25 per cent, interest in RHBC, a leading Malaysian Bank in a step that will pave the way for a strategic partnership between the two financial institutions enabling them to leverage on the growing cross border banking activities between Asia and Gulf Cooperation Council.
ADCB’s recently launched campaign ‘Long Live Ambition’ is more than just a catchy slogan. It’s a celebration of the UAE and its people, and of the ways in which the Bank is different. The campaign neatly captures the essence of the country, but the trick is in ensuring that it is reflected not just in the Bank’s branding, but in its day-to-day operations too.
ADCB reflects ‘Long Live Ambition’ in the way that it deals with its customers. The Bank is putting this into practice in the products and services it offers too.