Serta Opens a New Showroom in Riyadh

Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, announces the opening of its first Serta showroom in Riyadh as part of the company’s expansion plans and bid to attract the growing KSA market.

The new Serta showroom is located in Al Urubah Road in Al Wurud, Riyadh and will be managed by Arabian Bedding Trading Co., LLC, a subsidiary of DFMC. Serta is giving an inaugural offer to its customers on a variety of products.

Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC said: “We are proud to announce the opening of our first Serta showroom in Riyadh, Saudi Arabia. This is a major milestone in the progress of our company which provides an opportunity for Serta to tap the huge potential of the Saudi Arabian market in the retail and hospitality segments.  Now, the latest & technically superior Serta products will be available to the customers in Saudi Arabia. By opening a Serta showroom in Riyadh, we hope to cater to the requirements of the KSA market for commercial or personal use.”

The new showroom will display a variety of Serta mattresses and sleeping accessories such as the Iseries mattresses which are designed to feel like traditional memory foam, but with superiority to provide customers an extremely comfortable, more supportive and cooler sleep surface. 

The Graphi Cool and Graphi Comfort mattresses manufactured using Graphinex technology provides advanced pressure relief and more support for a cooler sleep and unchanging comfort. Both products use graphite-infused visco foam which maintains the optimal temperature on the surface of the mattress so that customers can achieve deeper levels of sleep without feeling moisture or sweat during sleep.