· World Travel Market will be 20% larger in 2023 – versus 2022 show;
· 14% of exhibitor bookings are new;
· Compared to pre-pandemic figures (2019), private sector exhibitor numbers are up 23%, African exhibitor numbers are up 27%, Caribbean exhibitor numbers are up 10% and representation from the Middle East region will be up a whopping 60%;
World Travel Market London 2023, the world’s most influential travel & tourism event, has signed up more than 14% new exhibitors, ranging from household names to specialist firms and niche brands.
They will make up around 4,000 exhibitors at ExCeL London (6-8th November) to exchange ideas, drive innovation and accelerate their businesses.
High-profile names debuting this year this year include Eurostar – the high-speed international rail service connecting the UK with mainland Europe – and ABBA Voyage, a live concert staged in London with virtual ‘Abbatars’.
Also exhibiting for the first time is the Bermuda Tourism Authority, which is heading to WTM London to highlight its culture, heritage, cuisine, wellness and sustainability offerings.
Other tourism boards making their first appearance at WTM London come from destinations as diverse as Sabah – promoting travel to northern Borneo, in Malaysia – and Almaty, the largest city in Kazakhstan.
Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing its wide range of services, such as destination management, hospitality, online solutions and aviation.
Rapidly growing global online travel agency Trip.com Group will be attending to target growth within the European market, while UK-based package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles.
Other new exhibitors will be travelling from Turkey, such as the Turkish travel agency association TURSAB, and Salkantay Trekking will be visiting from Peru, where it is a leading tour operator offering treks and adventure tours to Machu Picchu.
Delegates in the technology zone will be able to meet new tech exhibitors such as search marketing agency Vertical Leap, and payments specialist flywire – which exhibited with WTM for the first time this year at WTM Africa and is now coming to WTM London.
Jamari Douglas, VP Marketing & Communications at Bermuda Tourism Authority, Bermuda Tourism Authority said:
“We are beyond excited to be returning to WTM London 2023, bigger and better than ever before. As the market-leading international travel event, there is no better opportunity for us to showcase our special island and we look forward to sharing our latest news and offerings with the trade, alongside fresh perspectives from the organisation’s first ever female CEO, Tracy Berkeley.
“Our presence at WTM reaffirms our commitment to strengthening Bermuda’s presence in the UK market, demonstrated by our ongoing investments, such as our recent House of Bermuda event and brand new Lost Yet Found Campaign.
“The UK is our third largest market after the US and Canada and we’re extremely confident that Bermuda will take its place on the global stage as a leading tourism destination.”
Eurostar Group – formed by the merger of Eurostar and European operator Thalys last year – will be at WTM to showcase its services as well as new branding and livery.
Paul Brindley, Eurostar B2B & Indirect Sales Director, said:
“We are excited to be at WTM in 2023 with our new brand for Eurostar, a vision for growth and providing high-speed rail connectivity throughout Northern Europe to 30 million passengers by 2030!
“It’s an exciting time for sustainable rail travel and, with our new distribution tools, we are looking forward to meeting existing and new partners from around the world and continuing to build strong ethical partnerships.”
Launched in May 2022, ABBA Voyage is now booking until May 26th, 2024.
Bernie Patry-Makin, Travel Trade Manager at ABBAVoyage.com, commented:
“We are excited to be exhibiting at WTM London 2023.
“It presents us with a fantastic opportunity to showcase the spectacular ABBA Voyage in front of a large community of international travel and tourism industry buyers. We look forward to meeting with clients old and new over the course of the three days.”
Juliette Losardo, Exhibition Director at World Travel Market London, said:
“We are delighted to welcome new exhibitors to this year’s event, ranging from major destinations and well-established international brands to niche operators and hi-tech firms.
“They’ve all seen how they can play their part at the world’s most influential travel and tourism event.
“The list of new exhibitors – as well as the thousands that we’re welcoming back to our stands – shows how we help the global travel community to come together to shape the future of the industry.
“Buyers attending WTM London can meet new and established clients, seal business deals and be inspired with fresh ideas for 2024 onwards.”
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are:
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next live event: 6 to 8 November 2023 at ExCel London
Arabian Travel Market (ATM), now on its 31st year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai
Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/