Electro opens its first showroom in Jeddah

Advanced Electronics Equipment Co. (Electro), specialized in the field of household appliances and electronics, today opened its 6th showroom in the Kingdom and the first in  Jeddah, which is the first  showroom in the Western region, that will be followed soon by   the 7th showroom in Makkah, whereby the company will become one of the fastest growing companies in Saudi Arabia.

The new showroom is located at Prince Sultan Road, South of History roundabout, that will provide integrated services including sale of electrical household appliances and electronic equipment, in addition to after sales services, maintenance and replacement.

On this occasion, Mr. Bader Alkadi, CEO of Electro,  said:" Opening of our new showroom in Makkah region, specifically in Jeddah, represents an extra step towards achieving our goal, it is, as well, a step towards twinning with the Vision 2030 to Saudi Arabia, where the Vision indicated the need to develop the retail sector to create greater job opportunities for young Saudis,  and create more competition in the interest of the consumer".

He added: "Retail sector generally,  and home appliances and electronics, particularly,  in Saudi Arabia have positive indicators in the process of population growth. This is imputable   to the fact that the Saudis aged less than 20 years old make up about  50% of all Saudis. Opening of the new shop in Jeddah is an important measure towards the execution of  a long term strategic development plan, and sustains our commitment to offer our customers various products in nearby and easy to access stores. This is in addition to  our distinctive and  unique shopping experience, which offers products of advanced technologies  and high value offers within complete integration with the best importers and distributors of household appliances and electronics."

Alkadi further  noted that opening of the first showroom in Jeddah represents a paradigm move for the renewal of (Electro)  brand and its shopping experience, as well as attracting top talents from major global companies operating in this sector in order to establish (Electro) as a leading provider of the widest range of premium products and services at the best price, for the benefit  of  millions of our customers in Saudi Arabia  in our endeavor to be in the first place in terms of our service and variety of products."

Meanwhile, the opening ceremony attended by a group of  featured social activists, including Faris Altorki, Helmi Natto, and the renowned media man Yasir Alsaggaf who commented on the recreational race, which was held  as an initiative  of Electro to support  various social services programs. The race included collecting of the largest number of electrical and electronic equipment and donate same  to AlFaisalya Women Welfare Society in Jeddah.

Participants expressed their delight for partaking in the race, and praised the idea and initiative that would enhance communication between the private sector and charity associations.

Electro showroom offers more than 15000 new appliances and electronic items all located under one roof, the showroom consists of two sections including, section one for electronic equipment such as  TVs, smart phones, computers, accessories and, while the second section has electrical home appliances.