CHALHOUB GROUP ACQUIRES MAJORITY STAKE IN THREADS STYLING, THE DIGITAL LUXURY RETAILER AND PERSONAL SHOPPING PLATFORM

Chalhoub Group today announced its successful acquisition of a majority stake in Threads
Styling, the London based digital luxury retailer and personal shopping platform. Chalhoub
Group acquired all shares of Threads Styling, with the exception of shares owned by its
Founder and CEO, Sophie Hill.

Threads Styling goes above and beyond traditional retail to offer a unique social-first personal
shopping service through social platforms and chat-based commerce. Threads creates
market leading style content to inspire Millennial and Gen Z clients across its channels
including Instagram, Snap and TikTok where Threads successfully positions itself as an
authentic voice in fashion.

This partnership reinforces Chalhoub Group’s digital acceleration drive and investment in
digital platforms, expands its existing online ecosystem, and brings new capabilities and
opportunities for customer engagement and personalization. Chalhoub Group’s deep
customer and market knowledge combined with Threads Styling’s high-touch customer
experience and online presence will provide outstanding experience to consumers and brand
partners and offer exciting developments ahead.
Commenting on the acquisition, Sharmila Murat, Chief Investment Officer at Chalhoub Group
said: “This partnership is a key milestone in our strategy to expand our digital presence and
global reach, while staying focused on delivering exceptional experiences for our luxury
consumers, and inspiring and influencing a global audience through innovative and engaging
digital content.”
Sophie Hill, Founder and CEO of Threads Styling, said: “We are excited to partner with
Chalhoub Group to further strengthen our proposition within the GCC. We have such a loyal
customer base in the region and with Chalhoub Group’s presence in the market we have a
unique opportunity to enhance our capabilities and continue Threads Styling’s journey
alongside a strategic partner”.
Rothschild & Co acted as financial advisor and Freshfields Bruckhaus Deringer as legal
counsel to Chalhoub Group. Broadgate Advisors acted as financial advisor and Latham &
Watkins as legal counsel to Threads Styling. Threads Styling will continue to operate as an
independent entity under Sophie Hill’s leadership.