#CelebratingArabWomen: The First Arab Women Empowerment Campaign

"Only yesterday, women were being told what to do and who to be. Today, here we are celebrating women's independence and individuality," says Hala Ajam about her latest campaign titled #CelebratingArabWomen 

The campaign features over twenty different Arab women from different social classes, occupations, religions, and walks of life, who all share a strong independence and freedom. The campaign aims to shed light on the diversity and solid individuality of Arab women.

Uplifting and colorful, #CelebratingArabWomen is the first initiative in the line of trending women empowerment campaigns to address women from the Arab world. 

"I could have created a beauty film but I wanted to go beyond the physical. Loving and appreciating oneself is much more powerful and important," Ajam says. "I wanted to focus on women's role and importance in society."