Business & Money | Saturday 13 June, 2015 2:58 am |

Casio Computer Co. Ltd. and Mahmood Saleh Abbar Company, the authorized agent for Casio in Saudi Arabia, have opened their third G-Factory outlet in Saudi Arabia.
The new 75 sqm outlet, located at Al Andalus Mall in Jeddah, features Casio’s latest generation of showroom designs. The outlet embraces full versions of the G-Shock and Baby-G watches.

Dubai-based Casio Middle East Director Tsuneo Nagai said: “Casio has the honor to open its latest G-Factory retail sale outlet at Al Andalus Mall, which is deemed as one of the major shopping malls in Jeddah.”
Nagai stressed the importance of the Saudi market for marketing Casio products and said: “We are proud of our presence in the region; Casio is a known brand name in Saudi Arabia for more than four decades, thanks to the successful strategic partnership with its approved agent Mahmood Saleh Abbar Company."

Tsuneo stressed that Saudi Arabia features a young population composition indicating many opportunities in the future. "This drives us to continue our expansion in Saudi Arabia in order to meet the expectations of the young population segment through Casio’s youthful and modern designs."

He indicated that the use of high technology by Casio in producing watches at multiple specifications and functions for each trademark has been met by unmatched demand around the world, thanks to "their quality and functions for different segments and different occasions."

Ayman Tawfiq, assistant director general for Casio affairs at Mahmood Saleh Abbar Co., said Casio watches won the lead in sales volume due to their diversity of functions and high quality that meet consumers’ tastes across the region in particular and the world in general.
He added that the opening of the third G-Factory is part of the expansion plan of Casio and Abbar Company.