BurJuman Arjaan by Rotana, Jumeira Rotana and Villa Rotana took part in the World Earth Hour “#Connect2Earth”

In support of saving our planet and in commemoration of the Year of Zayed, BurJuman Arjaan by Rotana, Jumeira Rotana and Villa Rotana joined forces again and participated in the worldwide campaign of Earth Hour.

The three Rotana properties once again reconfirmed their commitment to protecting and saving our environment by demonstratively switching off non-essential lights.
Instead, the properties were illuminated with candles for an hour to raise awareness of the world’s largest global climate change initiative.

Commenting on the event, Mr. Ulrich Hoffmeister, General Manager of Jumeira Rotana and BurJuman Arjaan by Rotana, stated “Earth Hour is one of the ways we show our commitment to energy conservation and to demonstrate our support of our environment.”

“As the world stands at crossroads, it is a powerful yet humbling thought that our actions today will decide what tomorrow’s world will look like for future generations” Ulrich added.

Mr. Camille Saade, General Manager, Villa Rotana said, “We believed that taking little steps like turning off lights will have a huge positive result. Earth Hour also reflects a philosophy we try to practice year-round: The small steps each of us takes can make a big difference together.” 

“We will remain devoted and committed in pursuing initiatives that alleviate the effects of climate change, not only through Earth Hour but also through other environmental CSR activities like: tree planting, green project implementation and use of recycled products” Camille added.

The teams of the three hotels are eager to participate in Earth Hour by switching off non-essential lights and to still create memorable moments for our guests, thus

raising the sense of responsibility for each and everyone to take action and to connect positively with our environment.

Earth Hour is a worldwide grassroots movement uniting people to protect the planet and is organised by WWF. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement.